So you want a targeted ad campaign directed at your specific potential prospects. Well is could be said that “Pay-per-click advertising is the greatest direct response medium ever created. ” PPC Advertising allows you to target specific traffic to your website, targeted traffic that attracts hot leads and prospects likely to contact and buy from you.
Some business owners have pay-per-click marketing to thank for their entire existence and growth. Others have replaced their traditional advertising budget at a fraction of the cost to advertise online with better results.
Now social media marketing has changed the playing field, However, search engines like Google and Bing still bring 70-90% of all traffic or visitors to websites on average.