Advantages of email marketing for small businesses

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Many Businesses have been bombarded with articles claiming that email marketing would soon be dead. Not true. The truth is that email is the primary communications vehicle still used by 9 out of 10 companies to keep in touch with existing customers and nurture new customers through the sales pipeline.

However, Managing email marketing effort means effective planning, template design copywriting, list management, and conversion strategies. It can be a bit cumbersome for many businesses. And it’s why they don’t do it.

In today’s online marketing arena, it is wise to hire a professional internet marketing firm like Denali & Associates to perform this task.

With so many vendors to choose from – 30-90 day trials and monthly subscriptions are typical – customers that are less than satisfied will likely to shop around for a replacement solution. When they do, “ease of use,” “quality of customer support,” and “price” are at the top of the list when they evaluate email marketing solutions.

Before you start you need to have some form of a Customer Relationship Management System (CRM) in place so you can collect and manage the process and leads. I.E. MailChimp, Constant Contact, AWeber, to the more complex and encompassing CRM Platforms like Infusionsoft. Seek the advice of your Marketing professional to determine which system is right for your business.

Keep in mind even as adoption of email marketing rises, both current users and those that plan to use email marketing have concerns about their email marketing messages. Issues include: Messages getting trapped in spam filters, clogging up in-boxes, and having messages deleted before recipients read them. A clear strategic plan and messaging can help aliveate these issues.

Remember, Email Marketing has become an established marketing vehicle for your business, providing you with a fast, relatively easy and inexpensive way to reach customers and prospects. With a strong correlation between adoption of email marketing and revenue growth, email marketing is becoming a preferred marketing method over more traditional media for many businesses.

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