What is Social Media Marketing?
Social Media strategies are aimed to increase sales, brand awareness, or traffic by promoting a product or service via social media platforms like Facebook, Google+, Twitter, LinkedIn, Pinterest, Youtube and others, using a wide range of marketing communication tools and techniques. The best being Guerrilla Marketing tactics.
Businesses need social media marketing. Social Media strategists will provide your B2C or B2B business with a surefire way to create a new stream of leads, improve your customer service and communicate with your customers where they are already spending their time.
You see, many potential prospects use Social Media as a median to see what their friends, who they trust, use for a service or product. Their opinion is important and if your business is not part of that community you’re going to miss out on a bunch of business.
In fact, 49% of web users will make a purchase this month based on recommendations they received through a social media site.
Think of regular media as a one-way street, where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Social Media, on the other hand, is a two-way street that gives you the ability to communicate with your potential and current customers.
Now, how do you start the conversation and continue the conversation for a consistent engagement. It’s tough to do, your trying to run your business, but you know you need to be Engaged in the Social Media community. And how do you get a new stream of leads coming to your door.
How do we do it? And how should it be done.
One, analyzing what you have done, who your target audience is, demographic, and determine the overall objective of your social media efforts, is it to build brand awareness, promote a specific product or drive traffic)
Two. Once the framework of your strategy is complete you need to begin flushing out with great content. Establish your level of expertise for what you do.
Three, execute. Your profiles on each selected network need to be professionally designed and optimized. You need to constantly update your profiles with – in addition to your unique, custom content – promotion of blog updates (with links to the blog), announcements of current deals, company news, and even social network-specific contests and giveaways.
Your social profiles need to become “go-to” destinations for current and future customers.
Four, You should receive monthly analytics of each of your social profiles, accompanied by interpretation and recommendations from your strategist. If you can’t measure it you cant move it.
A good plan, and your patience will pay significant dividends. Social Media plans can be specifically targeted to the audience and customer base your trying to engage. Combine this with an SEO campaign and you’ll be positioned to reap the benefits online.