Google Advertising & Management
At Denali & Associates our internet marketing specialists have experience using popular pay-per-click platforms like Google AdWords.
If you are currently running a PPC campaign with Google Denali & Associates LLC can help you analyze your current campaign and the competition in your market and create a list of the best key words for maximum impact in your market. If you are not currently running a PPC campaign but would like to consider it as part of your marketing initiatives, we can help you analyze your market, and decide if a PPC campaign will be cost effective for you in lead generation.
We professionally design your campaigns, Ad groups, and keywords from the ground up with ROI in mind. We know how to get your pay-per-click campaign profitable quickly.
In the design set up phase, we make sure you are sending customers to a separate home page that discusses what your PPC is advertising for. On your separate landing page we’ll provide a clear call to action and only one call to action. We want to make it easy for the customer to connect with you, not be confused on what they should do. We’ll install Google conversion code on the backend. Measure and track the landing page with Google analytics.
Why place Ads in the first place using PPC (Pay per Click). First, Ads will produce traffic in less than twenty four hours. Second, PPC allows you to test out Ads and Keyword phases without breaking the bank. It’s important to test first to determine the best phrases and ads that produce the appropriate results. Third, PPC allows for Geo – Targeting. You can really drill down on the market and demographic that you’re looking to drive business from.
When you’re developing your Ads, we use highly optimized content and perform A/B testing and multivariate split testing. One word or call-to-action can make a huge difference in the success of your campaign. We’ll help you select which Long-tail keywords are best (2-3 words and above) – you’ll save money here.
SEO (Search Engine Optimization) takes time, from 6 – 12 months, while PPC gets you to the first page of Google while you build your SEO organically.
PPC is a great first step in developing your presence online while you develop your organic SEO campaign. Denali & Associates LLC can put you on a course for success.