If we’re honest with ourselves,the current economy is nowhere near where it could be. There are a record number of local businesses that are looking for a way to make more money and dominate their niche. Many are hoping to be in business next year. The old ways of marketing are not working anymore. Print media is disappearing.
You as a business owner don’t know where to turn and you don’t have the time or expertise to solve your marketing problems – you’re trying to run your business.
An estimated seventy seven billion advertising dollars is shifting online (Internet), but local businesses have been last to move. Why, because local marketing firms have been concentrating on big businesses, because that is where the big money is. This has resulted in local businesses having to fend for themselves. Many local businesses now recognize that it’s time to make a move. However,they don’t know how to do it, nor do they have the time.
The shift is on. Think about it, with TV – people now DVR their favorite shows and speed through the commercials so they can ignore them. The networks are squeezing in as many commercials as possible during your favorite TV show. Why, because revenue is down and they are trying to make up ground. And change is coming in the form of Internet TV,Wireless TV,YouTube,ITunes,and Netflix etc. People are cancelling newspapers in record numbers and going to Smart Phones and Tablets instead. In addition, traditional email marketing open rates are smaller and smaller, and direct mail is getting more expensive and still producing minimal results. People are going online. Internet marketing is fast becoming the predominate vehicle to access your potential customers. Investments in search engine optimization should part of your marketing plan. According to Google,75% of people searching stay on the first page and 50% do not check on anything else but the first two listings. Use only “white hat” SEO techniques to get your business to page one of Google. SEO takes time and it requires consistent excellent content as it relates to your business and website. So the sooner you get the process going for your business the better.Using an SEO firm that tries to trick the system using unethical practices will result in your business being penalized by the Search engines and moved off of page one for a long time.
The next big shift that is in full swing right now is Mobile. More and more people have smart phones than have traditional computers. Most people will leave the house without their wallet before they leave the house without their phone. It’s how we operate as a society. Look around. People use their mobile devises because of speed and convenience. According to (Google Nation),81% of Mobile searches are driven by speed and convenience. Mobile search will grow 600% in the next 5 years. (Source: (BIA/Kelsey). Mobile marketing has become huge. To start, make your current Website Mobile friendly visually. Your potential customer is not going to go through the hassle to resize your website on their phone. 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly (Source: Gomo) 61% of users said that if they didn’t find what they were looking for on a website right away when using their mobile device, they’d quickly move on to another site. (Source Gomo). Why is this important? According to (Google Nation) and 81% of conversions (Store Visits, a call, or an online purchase) occurring within 5 hrs. of a Mobile search. Remember,the main reason people use their Mobile device is for speed and convenience. Make your site easy for your customers to use and contact you.
Think about it, why do businesses fail? Lack of capitol, cash flow. How do you get cash flow? Customers! Today, five out of six customers are making their decision based on a page one search result. If you have not made the transition to internet marketing yet, there is going to be a large gap going forward as the market makes this transition. Are potential customers finding you or your competitor? So grabbing your niche market online is critical.