Denali & Associates Blog

Archive for November 3rd, 2013

Advantages of email marketing for small businesses

Many Businesses have been bombarded with articles claiming that email marketing would soon be dead. Not true. The truth is that email is the primary communications vehicle still used by 9 out of 10 companies to keep in touch with existing customers and nurture new customers through the sales pipeline.

However, Managing email marketing effort means effective planning, template design copywriting, list management, and conversion strategies. It can be a bit cumbersome for many businesses. And it’s why they don’t do it.

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